{"id":101865,"date":"2026-07-21T07:25:50","date_gmt":"2026-07-21T07:25:50","guid":{"rendered":"https:\/\/visualprint.nl\/disclaimer-2\/"},"modified":"2026-07-21T07:25:50","modified_gmt":"2026-07-21T07:25:50","slug":"disclaimer-2","status":"publish","type":"page","link":"https:\/\/visualprint.nl\/en\/disclaimer-2\/","title":{"rendered":"Disclaimer \u2014 AI-generated images and content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"101865\" class=\"elementor elementor-101865 elementor-97045\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e4ee68 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e4ee68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-213fae4\" data-id=\"213fae4\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a3a123 elementor-widget elementor-widget-heading\" data-id=\"5a3a123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Disclaimer \u2014 AI-generated images and content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a936ba3 elementor-widget elementor-widget-text-editor\" data-id=\"a936ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"max-width:820px;margin:0 auto;color:#5a6b7e;font-family:Outfit,sans-serif;font-size:16px;line-height:1.7;\"><p>This website currently uses a number of AI-generated images, stock photos and, here and there, AI-assisted texts. This page explains why, and how we handle this.<\/p><p>Full transparency about the use of AI is a matter of principle for us &mdash; not merely something required by the EU AI Act from 2026.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cebad76 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cebad76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da7a762\" data-id=\"da7a762\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efa2b24 elementor-widget elementor-widget-heading\" data-id=\"efa2b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-106d689 elementor-widget elementor-widget-html\" data-id=\"106d689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"max-width:820px;margin:0 auto;\"><p style=\"color:#5a6b7e;font-family:Outfit,sans-serif;font-size:16px;line-height:1.7;margin:0 0 24px;\">A short summary before you read on:<\/p><div style=\"display:flex;gap:14px;align-items:flex-start;margin-bottom:14px;\"><div style=\"flex-shrink:0;width:28px;height:28px;background:rgba(0,159,227,.10);border-radius:50%;display:flex;align-items:center;justify-content:center;margin-top:2px;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#009fe3\" stroke-width=\"2.5\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div><div style=\"flex:1;\"><strong style=\"color:#1a2a40;\">Some images<\/strong> &mdash; are AI-generated or stock photos, used temporarily as placeholders. Sometimes we also use AI for a mockup<\/div><\/div><div style=\"display:flex;gap:14px;align-items:flex-start;margin-bottom:14px;\"><div style=\"flex-shrink:0;width:28px;height:28px;background:rgba(0,159,227,.10);border-radius:50%;display:flex;align-items:center;justify-content:center;margin-top:2px;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#009fe3\" stroke-width=\"2.5\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div><div style=\"flex:1;\"><strong style=\"color:#1a2a40;\">Our own print shop photos<\/strong> &mdash; are always real photos from our print shop; if we don't have any yet, we show no image of ourselves<\/div><\/div><div style=\"display:flex;gap:14px;align-items:flex-start;margin-bottom:14px;\"><div style=\"flex-shrink:0;width:28px;height:28px;background:rgba(0,159,227,.10);border-radius:50%;display:flex;align-items:center;justify-content:center;margin-top:2px;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#009fe3\" stroke-width=\"2.5\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div><div style=\"flex:1;\"><strong style=\"color:#1a2a40;\">Part of the texts<\/strong> &mdash; was written with AI assistance, then editorially reviewed<\/div><\/div><div style=\"display:flex;gap:14px;align-items:flex-start;margin-bottom:14px;\"><div style=\"flex-shrink:0;width:28px;height:28px;background:rgba(0,159,227,.10);border-radius:50%;display:flex;align-items:center;justify-content:center;margin-top:2px;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#009fe3\" stroke-width=\"2.5\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div><div style=\"flex:1;\"><strong style=\"color:#1a2a40;\">Product specifications<\/strong> &mdash; (dimensions, weights, materials, certifications) are always checked against supplier spec sheets<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-071348e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"071348e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e701b20\" data-id=\"e701b20\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a9196e elementor-widget elementor-widget-heading\" data-id=\"0a9196e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI-generated images<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa98250 elementor-widget elementor-widget-html\" data-id=\"fa98250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"max-width:820px;margin:0 auto;color:#5a6b7e;font-family:Outfit,sans-serif;font-size:16px;line-height:1.7;\"><p>On pages where our own photography is not yet available, we currently use:<\/p><ul style=\"margin:14px 0 18px 22px;padding:0;\"><li style=\"margin-bottom:8px;\"><strong>AI-generated images<\/strong> &mdash; as a temporary mood image or placeholder, and sometimes to visualise a mockup<\/li><li style=\"margin-bottom:8px;\"><strong>Stock photos<\/strong> &mdash; as a temporary placeholder<\/li><\/ul><p>Photos and mockups of projects we only show <strong>for genuine commissions<\/strong>. We use AI and stock images solely as a temporary placeholder, not as a representation of our own work. Real print shop photos are replacing these images step by step.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ef8176 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ef8176\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-767b380\" data-id=\"767b380\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8ed436 elementor-widget elementor-widget-heading\" data-id=\"a8ed436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Textual content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94a53eb elementor-widget elementor-widget-html\" data-id=\"94a53eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"max-width:820px;margin:0 auto;color:#5a6b7e;font-family:Outfit,sans-serif;font-size:16px;line-height:1.7;\"><p>The texts on this website are:<\/p><ul style=\"margin:14px 0 18px 22px;padding:0;\"><li style=\"margin-bottom:8px;\">Written or edited with the help of AI tools (such as ChatGPT and Claude)<\/li><li style=\"margin-bottom:8px;\">Then <strong>editorially reviewed<\/strong> for factual accuracy, tone and style<\/li><li style=\"margin-bottom:8px;\">Product specifications are always checked against current sources (supplier catalogues, standards sheets, certification documentation)<\/li><\/ul><p>For quotes, advice and customer communication the following applies: <strong>a real person from Visualprint is always involved<\/strong> before anything reaches you. AI is a tool to work faster, not a replacement for expertise.<\/p><p>Should you notice an inaccuracy, outdated information or an unfortunate wording: <a href=\"mailto:verkoop@visualprint.nl\" style=\"color:#009fe3;text-decoration:none;font-weight:600;\">email verkoop@visualprint.nl<\/a> &mdash; we'll adjust it right away.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efa8877 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efa8877\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea111cd\" data-id=\"ea111cd\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59124ea elementor-widget elementor-widget-heading\" data-id=\"59124ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why we are transparent about this<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b3e49 elementor-widget elementor-widget-html\" data-id=\"38b3e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"max-width:820px;margin:0 auto;color:#5a6b7e;font-family:Outfit,sans-serif;font-size:16px;line-height:1.7;\"><p>We believe our customers have the right to know where our content comes from. That applies to the way we really stand in the print shop and practise the craft, but just as much to how we build our website.<\/p><p>The European <strong>AI Act<\/strong> requires from 2026 that AI-generated content must be recognisable as such. We would like to have this clear <em>before<\/em> it becomes mandatory.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bbe2cb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bbe2cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f7c324\" data-id=\"9f7c324\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-398414e elementor-widget elementor-widget-heading\" data-id=\"398414e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When will this be replaced?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6402c elementor-widget elementor-widget-html\" data-id=\"fa6402c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"max-width:820px;margin:0 auto;color:#5a6b7e;font-family:Outfit,sans-serif;font-size:16px;line-height:1.7;\"><p>The website was renewed in 2026. At the moment:<\/p><ul style=\"margin:14px 0 18px 22px;padding:0;\"><li style=\"margin-bottom:8px;\">Part of the images consists of our own photos (heroes of the About us and Contact pages and specific product photos)<\/li><li style=\"margin-bottom:8px;\">The remaining spots are being iteratively replaced by photos from the print shop and of real customer commissions<\/li><li style=\"margin-bottom:8px;\">We aim to show the vast majority of our own imagery within 6-12 months<\/li><\/ul><p>The same applies to the textual content: we are expanding it with real-life stories, customer cases and our own editorial content as these become available.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb04a36 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb04a36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc8b51a\" data-id=\"fc8b51a\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c34af8b elementor-widget elementor-widget-heading\" data-id=\"c34af8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you have questions about this page?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a18f24 elementor-widget elementor-widget-text-editor\" data-id=\"2a18f24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"max-width:820px;margin:0 auto;color:#5a6b7e;font-family:Outfit,sans-serif;font-size:16px;line-height:1.7;\"><p style=\"text-align:center;color:rgba(255,255,255,.85);\">Seen something that isn&#8217;t right, or concerns about the use of AI? Send us a message &mdash; we&#8217;ll respond as soon as possible.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571097e elementor-widget elementor-widget-html\" data-id=\"571097e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"text-align:center;display:flex;flex-wrap:wrap;gap:12px;justify-content:center;\"><a href=\"mailto:verkoop@visualprint.nl\" style=\"display:inline-block;background:#009fe3;color:#fff;font-family:Outfit,sans-serif;font-weight:600;font-size:16px;padding:14px 32px;border-radius:8px;text-decoration:none;\">Email verkoop@visualprint.nl<\/a><a href=\"\/en\/contact\/\" style=\"display:inline-block;background:rgba(255,255,255,.12);color:#fff;border:2px solid rgba(255,255,255,.35);font-family:Outfit,sans-serif;font-weight:600;font-size:16px;padding:12px 30px;border-radius:8px;text-decoration:none;\">Other ways to get in touch<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Transparency about the use of AI-generated images and text on our website, and how we replace them step by step with our own material.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-101865","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disclaimer \u2014 AI-generated images and content | Visualprint<\/title>\n<meta name=\"description\" content=\"Our website temporarily contains AI-generated images and stock photos as placeholders. 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